An update from Graphic Arts Magazine (GAM) Chairman Joe Mulcahy, as we continue to cope with the COVID-19 pandemic and slowly, safely re-open our businesses.
The past five months have been both frustrating and yet inspiring. Yes, we still have to wear masks, observe social distancing and follow protocols put in place by our healthcare professionals. And they’ve been inspiring because printing companies across Canada have been working, with their unselfish attitude, to be role models in helping us to flatten our pandemic “curve.” So I’m happy to report that Graphic Arts Magazine, after several months of publishing digital, online-only issues, will resume printed editions beginning with September’s issue. To help our supporters slowly get back on their feet, we’ll be offering special discounts for print advertisements in our September, October, November and December 2020/January 2121 issues. Of course, these issues will also be available digitally online. Also please remember that you can claim the costs for these ad insertions on your Business’s 2020 Income Tax Return. Please call me at 1-877-513-3999 to learn more about these special offers.
Our team is also launching a new B2B Digital Marketing Program that will help you to better engage your online messages, to ensure that they’re received by your target audience. We’re also starting a Remarketing/Retargeting Program. This initiative will track visitors to our website and reach them with your ad(s) when they visit other websites. This is aimed at visitors who may have clicked on your ad, but have not yet purchased your print products or services. In fact, any prospects that visit our website also leave their digital address – and that helps us ﬁnd them again. And please remember that these prospects, as visitors to our website, are already predisposed to buy printing and related products and services – unlike other marketing programs that target only general audiences.
Finally, for a low fee and very little work on your part, our team will write and design an easily customizable, 4-page, full-colour newsletter for your business every month. Welcome your clients back with engaging content, special offers, even open houses! Simply drop in you own ads and/or announcements. Plus, you’ll receive your monthly newsletter with plenty of time to print it. These newsletters are also ideal for walk-in traffic and for targeting potential new customers. And, you can showcase the high quality of your printing at the same time. For more information please visit https://graphicartsmag.com/direct-mail-newsletter.html.
Until next time, please stay healthy and stay safe – and we’ll emerge from this pandemic even stronger!