The PRINTING United Digital Experience online global event, set to take place Monday, October 26 to Thursday, November 12, will feature daily programming that focuses on market trends and areas of expansion and development. It will offer comprehensive programming, research and insights for companies to consider for future growth and expansion as the industry moves into 2021. Registration for access to the free event is expected to go live soon on the PRINTING United website. Throughout the three-week virtual event, attendees can listen to panel discussions about market trends, hear first-hand how companies have navigated the pandemic and their plans for the future, and learn how OEMs and suppliers have successfully made the leap across market segments to expand their capabilities. And, as market segment diversification continues to take place, attendees can bookmark specific Digital Experience sessions of note that can bolster their future business plans.
“We recently asked our 450-member COVID-19 Print Business Indicators Panel where they see opportunity in the years ahead,” said Andy Paparozzi, Chief Economist at PRINTING United Alliance. “Offering a diversified line of products and services was near the top of the list. In fact, a number told us diversification has been the difference maker for them during the COVID crisis – and will continue to be the difference maker long after the crisis has passed. Every printing company should investigate the long-term benefits of diversification. Is it right for me? If so, in which directions? And how do I diversify profitably? Participation in the PRINTING United Digital Experience will help answer those critical questions.”
Insights from industry leaders Marco Boer and David Zwang will focus on convergence considerations in direct-to-garment printing, commercial printing, digital textile printing, graphics & wide-format, high-speed production inkjet, industrial printing, mailing and fulfillment, and packaging. “One of the many unique aspects of our online event is that each day focuses on a specific industry segment, so those who join in can immerse themselves in the latest statistics and trends for that particular area,” said Mark Subers, President of PRINTING United. “Similar to our live expo that’s laid out for attendees to meander in and out of OEM and supplier booths for information, the Digital Experience will help attendees pinpoint certain focus areas they’d like to learn more about, when considering future services for their clients. If you take a close look at the breadth and depth of those who have signed on to present and participate in this incredibly community-focused event, you’ll see that there really is something for everyone to discover and new areas to break into.”