Second drupa preview sees almost a 50% increase in participation

The second edition of the online platform drupa preview was once again a highly successful event. The panel discussions and live webinar sessions on Tuesday, November 17, attracted over 3,848 participants from dozens of countries around the globe. The number of attendees at the second drupa preview increased by almost 50% compared to the first event. The proportion of international participants was 81%. Plus, the preview and the 1,383 online exhibitors from 49 countries recorded about 15,500 page impressions. All web sessions and videos are now available on demand at the drupa preview website. The next drupa preview day will take place on Tuesday, December 8, 2020.

Some of the industry’s top international speakers provided key insights on current topics, technologies and trends in the fields of printing and packaging. Jack Stratten, Deborah Corn and Fons Put answered timely questions including: What potential does Inject Print offer for production processes?; What packaging trends are emerging in the global brick-and-mortar trade and the constantly growing e-commerce sector?; and what solutions do technology providers offer for industrial printing applications? Participants had the opportunity to interact with the speakers via chat functions during the live web sessions. In the second part, Strategic Advisor Kristin Kain and Marco Kersch, member of the Bertelsmann Group Executive Board, also answered questions on how print can survive in an increasingly digital world.

Sabine Geldermann.

“The response to the second drupa preview proved once again that this new digital format is an essential tool for staying in regular contact with the global print community,” said Sabine Geldermann, Project Director Print Technologie at show organizer Messe Düsseldorf. “We are also providing the industry with an expanded virtual business platform to reach the desired target groups via the existing worldwide drupa network in these challenging times.”

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