Evian releases its first label-free bottle made from 100% recycled plastic

Evian’s new label-free bottle.

Evian has announced the launch of its new bottle design with an engraved logo in Singapore, as the brand looks at innovative ways to reduce its use of virgin plastic. In line with Global Recycling Day (which was March 18, 2021) Evian hopes to inspire others to do their part for a more sustainable future through sustainable redesign. “Reinventing the way Evian natural mineral water is packaged, the newly-designed bottle presents an opportunity to reaffirm the brand’s beliefs and involvement in protecting the environment,” said the company. Almost two years in the making, the bottle is a first of its kind for the brand – being label-free and created from 100% recycled plastic. The new stripped-back bottle “perfectly reflects what’s on the inside – Evian’s uniquely-sourced natural mineral water, the way nature intended, pure and refreshing. A 15-year journey through the French Alps gives Evian its naturally low mineralized composition and a distinctive cool, crisp taste.”

Aligned with Singapore’s Zero Waste Masterplan to create a more sustainable living environment and pave the way towards a zero-waste nation, the introduction of Evian’s new label-free bottle marks a significant milestone “to becoming a circular brand by 2025” – and making all of its plastic bottles from 100% recycled plastic. In early 2020, Evian received a global certification for becoming carbon neutral. Evian’s new design is available as a 400-ml bottle, features an Evian Pink bottle cap and will be made available at selected hotel, café and retail outlets in the months ahead.

Shweta Harit.

Shweta Harit, Evian Global Brand Vice-President, added: “This announcement positions Evian as a pioneer in sustainable design solutions. With the bottle made from 100% recycled materials and label-free, this acts as tangible proof of our commitment to becoming a circular brand by 2025. It’s now more important than ever for us to bring consumers our natural mineral water in a more sustainable way. The launch is a key advancement and innovation for all of us at Evian. The bottle is as pure as the water within it,” she added.

Comments