PPC Conference helps packaging executives “Spark the Future”

Magnus Lindkvist.
Magnus Lindkvist.

The Paperboard Packaging Council (PPC) and its recent 2016 Spring Conference held April 27-29 in Miami, Florida, provided packaging executives from the folding carton and related industries with both an image of business and society in the future, as well as the tools for shaping that future in their favour.

Author and visionary Magnus Lindkvist gave attendees an eye-opening account of just how the future begins. It does not, he noted, begin with “horizontal” change in which the same thing starts happening in more places. Rather, he insisted, we can spark the future through “vertical” change in which something previously impossible becomes a reality.

“To do this,” he said, “one must turn to the world of secrets for clues and ideas. After all, once something becomes a trend, it’s already well known. After finding an idea, individuals and companies must experiment, learn from failure and remain patient.”

Phil Gwoke.
Phil Gwoke.

Workforce: The big demographic shift

One key takeaway was that, in order to thrive in the future, executives must understand the workforce of the future. During the meeting, generational expert Phil Gwoke addressed a key demographic shift, occurring now, that will have major consequences for organizations everywhere.

The growing population of Millennials (those born between 1980 – 1995) will comprise half of the American workforce by 2020 and 75% of the global workforce by 2025.

To prepare for a Millennial-driven workplace, Gwoke suggested that business leaders make sure organizational cultures and processes are aligned with this age group’s values – namely customization, collaboration, choice, integrity, innovation and efficiency.

Economy: Better days ahead

Alan Beaulieu.
Alan Beaulieu.

Alan Beaulieu, economist and President of ITR Economics, painted attendees a bright image of future economic growth fueled by consumer spending. To make the most of the upcoming period of prosperity, Beaulieu suggested that packaging executives create top-notch training and retention programs, hire sales people and leaders, drive efficiencies with technology, lock in costs in early 2016, and plan for higher wages and energy costs.

PPC’s next conference will take place October 26 – 28, 2016 in San Antonio, Texas.

Now in its 87th year, PPC is the leading North Amercian industry association serving suppliers and converters of all forms of paperboard packaging. PPC works to grow, promote, and protect the paperboard packaging industry while providing its members with resources and tools to compete effectively and successfully in the marketplace.



Tony Curcio is the editor of Graphic Arts Magazine.