Rovema releases guide to CPG Shelf Ready Packaging Trends

Rovema North America (Norcross, GA) has announced publication of its new Guide to Consumer Package Goods – Shelf Ready Packaging Trends. Published in conjunction with Vanguard Packaging, a retail-ready corrugated and paperboard innovator, the guide provides CPG (Consumer Packaged Goods) teams with a background and implementation framework necessary for planning an effective, staged implementation of SRP (Suggested Retail Price) mandates from large retailers – in other words, a packaging transition framework for marketing, merchandising, engineering and logistics teams. Rovema NA has extensive experience with SRP end-of-line packaging that’s been popular in Europe for a number of years. Labour costs, small footprints and retail aesthetics and economics contributed to earlier adoption of SRP in European grocery stores. While there’s been talk for years about similar implementation in Canada and the U.S., it hasn’t been widespread. It’s also common for CPG manufacturers to hesitate to transition to shelf-ready or PDQ (Pretty Darn Quick) packaging. Concerns include additional packaging material costs, capital equipment requirements and production disruption.

The free 18-page guide, which can be downloaded at, provides project teams with an approach that will minimize typical complications and increase the likelihood of net savings. It’s written for entire CPG teams – including engineering, process, maintenance, packaging, management, finance, merchandising, sales and logistics – and draws on the combined 20 years of SRP project experience of Rovema and Vanguard.



Tony Curcio is the editor of Graphic Arts Magazine.