The Label Academy (London, UK and Brookfield, Wisconsin) has extended its book series with the publication of two new reference books – Shrink Sleeve Technology and Label Markets and Applications. Complementing the Academy’s ten other textbooks and study modules, they’re designed to help develop the working knowledge of printing industry professionals in these sectors. Compiled by Mike Fairley, founder of the Label Academy, and Séamus Lafferty, Accraply’s President, Shrink Sleeve Technology is a thorough introduction to shrink sleeve labels and gives detailed information to help troubleshoot problems, improve quality, prevent errors and correct faults. Technological advances have vastly expanded the market for shrink sleeve labels – and this book aims to expand the reader’s shrink sleeve production knowledge by guiding them through the film, pre-press, ink, printing and application processing stages.
Authored by John Penhallow, Label Markets and Applications explores material specifications, print and finishing requirements, and key global and national regulations for the consumer and industrial markets as it examines each of the main end-user sectors. Outlining the primary factors needed to produce quality labels that are compliant, marketable and cost-effective, the book helps printers navigate the complex world of modern label production with chapters dedicated to the major global label markets – food, beverages, cosmetics, pharmaceuticals, non-food retail and industrial.
“The books are extremely useful references for anyone involved in designing and printing labels and product packaging,” said Fairley. “Whether it’s for industry learning, or for on-the-job research or investment purposes, both publications consist of succinct practical information and are illustrated with a wide range of label and packaging examples. It’s hoped that readers will find the books valuable in the future growth of their businesses, and in enhancing their quality and performance standards.”
Supported by FINAT, the TLMI, LMAI and BPIF, the Label Academy is the global training resource for the label and package printing industry. Combining educational textbooks with access to free articles and videos, the Academy is sponsored by Cerm, Flint Group, Gallus, MPS, Taghleef Industries (Ti) and UPM Raflatac.