Worldlabel launches new ecommerce site enhancing usability and mobile friendliness

Worldlabel, a New-York-based convertor of blank sheet labels for laser and inkjet printing, with many clients in Canada, has made its eCommerce website more mobile friendly and more responsive – while offering modernized shopping functions. The changes to its online ordering process were based not just on customer feedback, but on Google’s suggestions to upgrade to a more mobile-friendly site.

Russell Ossendryver.
Russell Ossendryver.

“The changes in our site represent a large investment, but it was a must to keep customers happy and to attract new buyers,” said Russell Ossendryver, President of Operations. The new site now offers a much better user experience on all types of computers and devices­, especially smartphones and tablets. Worldlabel also made it as intuitive and as easy to shop as possible ­– by label size, label use and label materials. The largest upgrade occurred in the shopping-by-materials channel. With over 120 sizes and 30 different materials, the intuitive choices option will help viewers to find what they need faster. Pages were added for each of the materials used in printing labels, so that customers can browse among sizes in any of the materials, and then shop for labels in that specific material.

Worldlabel also improved usability. Once a customer chooses a label size, the shopping selector will allow that client to browse materials and pick a quantity for that sized label more easily, with intuitive dialogues on material specifications. In addition to the enhanced user experience, Worldlabel improved the free download template section with label template channels based on file formats – including a Word template channel as well as Openoffice/Liberoffice, PDF templates, and more. Users can now select a template by file format type, making navigation and downloading much easier. For more information, please visit

In business since 1998, Worldlabel is a long-run/short-run manufacturer of blank labels in several different colours and sizes. Its products are ideal for multi-functional labeling applications – including addresses, mailing, shipping, CDs and media labeling. Labels are on 8.5” x 11” sheets and can be used for general business purposes, manufacturing, product packaging, marketing and more. The company stocks a huge inventory and usually ships the same day they receive orders. Its labels are also designed for seamless use with popular label software and templates sizes – such as Windows, Mac and Linux.



Tony Curcio is the editor of Graphic Arts Magazine.