After months of work that placed more emphasis on design, content, the customer experience and client education, the new Mark Andy corporate website is now live. The end result, in collaboration with the OEM’s web development agency partner Timmermann Group, is a digital platform that’s “more engaging, full of value-added content, and reflective of who Mark Andy is today – a pioneer of the graphic arts and printing industry,” said the company. “The new site has been in the marketing pipeline for over 6 months and completely revamps the customer experience online,” said Megean Speak, Marketing Manager at Mark Andy. “Mark Andy’s mission is to serve converters and fuel their pressroom profitability, and I believe this new site is a contemporary, online reflection of that core belief.”
Features added to enhance the customer experience include an upgraded dealer locator tool, more visually packed product pages and a resource library. The new web design also brings culture to the forefront, humanizing an industry that’s often equipment-centric, and bringing the minds behind Mark Andy solutions front and centre. The website also brings to light the many brands under the Mark Andy umbrella – such as Mark Andy Print Products, Presstek, Rotoflex, and Kluge. “Content is key,” added Speak. “Our team has been working to develop educational resources for the label and packaging market. The addition of this type of information on our site supports our strategies and is already getting positive feedback from customers.” The Resource Library and product pages consist of industry-related guides, infographics, eBooks, case studies, animations and more, to help converters make informed decisions that further their business and enhance overall production practices. Design and content of the website focus on customer experience and consultancy, said the OEM. To access the website please visit http://www.markandy.com/.