Labels give products their unique identity and influence the impulse to buy at the point of sale. Accounting for about 5% of the global print volume, the label market today has the greatest growth potential in the printing industry according to many experts, and has evolved from a niche segment to a sizable industry over the past few decades. The associated knowledge base has also greatly increased with this evolution, and today is differentiated on the basis of a remarkable variety of different printing technologies, applications, substrates and consumables.
In the digital age, it was just a matter of time before stakeholders in this industry (i.e. users, manufacturers, associations and market research institutes), bundled this knowledge and made it available on a digital platform. With this in mind, a new knowledge portal in English for all things label printing has been created and can be found at https://label-experts.com. This expert forum was started as a joint project between Heidelberg and its subsidiary Gallus. “Heidelberg’s strength lies in its knowledge of its customers and their issues,” explained professor Dr. Ulrich Hermann, Member of the Management Board responsible for Lifecycle Solutions, and Chief Digital Officer at Heidelberg. “This is where our future customer communication begins – not just with the product! Our customers in the label printing industry will be able to access exclusive expert knowledge with this platform’s presence. Only if we’re able to prove to our customers that we understand the label printing industry, will they continue to place their trust in us for their most important investment decisions.”
Register for free. In a highly dynamic environment, the requirements for label solutions are changing faster and faster, said the OEM. Following the trend of customization, the market is increasingly demanding shorter runs as well as versioned and localized labels. “Distinguishing features are becoming more and more important, thus the demand for just-in-time deliveries and labels with unusual embellishments is growing,” said Heidelberg. “For the latter, more and more creative formats are being found – such as labels as on-pack promotions delivering advertising messages in the smallest of spaces that can also can be broadened from a leaflet to a mini-brochure. Special effects are produced using inks that light up in the dark, or heat-sensitive inks that are visible within a limited temperature range. The wealth of variants is almost infinite. The variety of the applications is matched only by the multi-faceted nature of the content. Users of this platform can explore newsletters, technical articles, the latest market research results, whitepapers, tips for their next investment, and much more,” Heidelberg added.