Ohio-based Baesman Printing & Fulfillment, the print production arm of multi-channel marketing company Baesman Group, has partnered with Komori America Corporation to add a new tool to its printing arsenal – the Komori Lithrone G40-P eight-colour perfecting press with HUV. This new Komori printing press will increase Baesman’s printing capacity by 50%, allowing the company to produce even more direct marketing materials for its growing list of customers.
“Komori always delivers the latest in printing technology and this new press is no exception,” said CEO Rod Baesman. ” Previous technology required the ink to dry for 24 hours before further processing and now, with HUV, the ink is dry immediately. Since the press can print both sides in a single pass, it cuts our production time in half. We invested in this equipment to keep pace with client expectations of lower costs and faster speed to market. As clients are making their marketing decisions closer to the date of promotion, faster speed to market allows them more time to maximize the effectiveness of their campaigns.” Whereas the average printing press can only print up to four colours per pass, the G40-P can print up to eight colours on one side of a sheet in a single pass, or four colours on both sides of a sheet in a single pass. With HUV technology, the ink also dries with low energy UV light, making the press cooler and more environmentally friendly than traditional UV printing. There are more than 20,000 printing companies in the United States, and Baesman is one of only 25 printing companies in the country to employ this latest technology from Komori.
In addition to cutting down on Baesman’s production time, the new Komori printing press will also double the company’s production capacity. The printing press that it replaced printed up to 15,000 sheets per hour. The new Komori press will print up to 30,000 sheets per hour. Baesman intends to use it to print direct-marketing materials, promotional collateral, point-of-sale signage and packaging. The press can print on paper, plastic, vinyl, foil and many other synthetic materials, enhancing Baesman’s offerings for in-store and packaging applications. It also allows Baesman to print a variety of specialty coatings for maximum effect in direct mailings.
The adoption of the new Komori printing press is the latest in a series of innovations taking place in Baesman’s Printing & Fulfillment division. In 2016, Baesman added two high-speed inkjet lines, a high-speed inserter, attaching equipment, and doubled its digital printing capacity. Baesman executives were also recognized last year for their generational leadership in Smart Business Magazine. This follows a 100,000 square-foot warehouse addition to support Baesman’s growing fulfillment business, and a complete renovation of the Baesman headquarters in 2015. The Baesman Group is a direct marketing and print production company specializing in the design, creation, and delivery of complex, multi-channel marketing programs. Founded in 1952, Baesman has three locations, including production and warehousing facilities in Hilliard, Ohio, and a marketing consulting agency located in Columbus, Ohio.