Two new print industry books covering sales and technology will be released at Print 2017. Members of the press are invited to the Press Briefing Room S401d of McCormick Place South Tuesday, September 12, 2017 from 10:30 am to 11:30 am. Interview questions will be answered by authors Slava Apel, Dave Fellman and Dr. Joe Webb. Cloud Production: A New Path to Profitability, by Dr. Joe Webb and web-to-print technology specialist Slava Apel, examines the trends and identifies over 500 vendors that can help printing enterprises boost their bottom line. Readers will get a practical and actionable review of cloud options and training courses that offer a path to more profitable printing operations enhanced by cloud technologies. “There’s more to the cloud than just web-to-print, MIS, email and storage” said Apel, President of Amazing Print Tech. “Cloud migration is a big step forward for productivity and enterprise value,” said Dr. Webb.” Attendees of the Print17 tradeshow will receive a print version of the book for free, courtesy of Konica Minolta, produced live on the OEM’s latest equipment.
The second book, Print Sales and Marketing: Traditional and Digital Customer Acquisition, is written by Slava Apel and print sales guru Dave Fellman. In this book, Apel explains the Top 10 Online Marketing Methods for the print industry, and Dave Fellman writes about Customer Maximization, Time Management, and how to follow up on Internet leads to turn inquiries into orders. “A growing percentage of print is being sold online, and it’s time for more ‘local’ printers to take advantage of this channel,” Apel said. “But that raises two issues – how to get the leads and how to close the sale,” Fellman added.