New whitepaper shows how to improve flexible film coding accuracy and reduce costs

The pros and cons of various digital technologies in decreasing costs and improving traceability, over more traditional mechanical approaches, are explored in a new whitepaper from Markem-Imaje (Vernier, Switzerland) that delves into flexible film coding. Flexible film is the largest and fastest growing packaging material, the company added – and traditionally, rotary coding and hot stamping have been used to code these surfaces. However, now that variable data is increasingly used to optimize inventory and enhance traceability (among other benefits), these “inflexible high-downtime and expensive methods are ill-suited for modern manufacturers, particularly those with Industry 4.0 initiatives.” This latest whitepaper shares insights for coding flexible film more effectively via today’s modern digital technologies.

“Selecting the right coding technology for flexible film begins with an analysis of the factors driving the popularity of flexible film and the trend to more complex codes,” the whitepaper reveals. It then outlines the strengths and weaknesses of the four most popular digital options − thermal transfer (TTO), continuous inkjet (CIJ), thermal inkjet (TIJ) and laser technologies – comparing them to each other, and to the more traditional mechanical approaches. Factors covered in the whitepaper include set-up, handling, code quality required, speed, product type and size of print area.

Case studies from these leading manufacturers are also provided:

  • Hotel Chocolat: Faster speeds and greater line efficiency while maintaining premium print quality for this leading British chocolatier.
  • Noberasco: Insights into an evolving Industry 4.0 strategy at this Italian soft-and-dried fruit producer.
  • East Coast Bakehouse: Doing high speed coding on fully automated packing lines at an Irish biscuit manufacturer with one of Europe’s largest bake houses.
  • Sabarot Wassner: Deploying a variety of coding solutions at this French manufacturer of dried lentils, cereals, seeds and snails.

To download the new whitepaper, please visit:


Tony Curcio is the editor of Graphic Arts Magazine.