NPES and VDMA release Worldwide Market For Print 2.0 Study – Phase II

The new study reports that currently, 71% of total publishing printing revenues are concentrated in five markets – China, U.S., Japan, U.K. and France. However, the largest share and fastest pace of future growth will be primarily among emerging nations in the Asia-Pacific region. India’s large market will be the most opportune global bright spot, projected to grow significantly at 8.1% annually, adding $1.2 billion in domestic revenue between 2016 and 2021 – and supplant the U.K. as the fourth largest publishing printing market. The global marketing and commercial printing market (at $62 billion in 2016) offers more global opportunities among 18 of 26 nations studied, as those markets are expected to experience positive annual growth from 2017 to 2021. Across the regions, Western Europe accounted for 40% of the total market in 2016, followed by Asia-Pacific at 29%, and North America at 25%. Emerging markets will again post the fastest annual growth through to 2021. Indonesia will lead the way with yearly growth in 2017-2021 at 8.2%, India at 7.7%, and Vietnam at 6.1% – followed by a broad mix of nations with Germany and France closing out the 18-country growth bracket. Among the five marketing and commercial printing segments, brochure and pamphlet printing was the largest at $20 billion in 2016, with solid average growth across the 26 countries in the study projected at 2.5% annually from 2017 to 2021. The second largest segment, catalogue printing, reflects a positive 2.7% annual growth through to 2021.

Thayer Long.
Thayer Long.

Together, a joint-member taskforce from NPES (The Association for Suppliers of Printing, Publishing and Converting Technologies) and VDMA (the Printing and Paper Technology Association within the German Mechanical Engineering Association) worked with a team from The Economist Intelligence Unit (EIU) to conduct the global research and analysis for this study. NPES President Thayer Long added: “Leveraging our partnership with VDMA to expand the Worldwide Market for Print 2.0 Study Series has produced the most comprehensive analysis of global printing markets available to date, greatly benefiting our respective members and laying the groundwork to grow the entire value chain. We’ve already launched new collaborative activities in other important research, trade and market data areas, that will yield significantly more valuable opportunities for the industry.”

The groundbreaking study just released projects significant opportunities for the $400 billion printing industry through to 2021. The Worldwide Market for Print 2.0: Global Opportunities in Publishing Printing and Marketing & Commercial Printing (WWMP) study, published by NPES and VDMA Printing and Paper Technology, “is the premier market analysis tool and a critical resource for anyone in the printing industry,” said the organizations. With huge amounts of global data and analysis, this in-depth forecast and trends report delivers detailed analysis on 26 markets for print, and essential insights into how to successfully penetrate and position within these markets of opportunity. The Phase II study follows the Phase I study in 2016 focused on Packaging Printing.

The new study is available exclusively to NPES and VDMA members and includes:

  • A comprehensive analytical report
  • Key drivers of change
  • Deep dives into six key markets (U.S., Germany, China, India, Mexico and Indonesia)
  • Seven regional and 26 country profiles plus specific market recommendations

Also included is a proprietary user-friendly Excel “dashboard” that delivers:

  • Historical estimates for all countries and regions (2012–2016)
  • Forecasts (2017–2021)
  • Key macroeconomic and demographic indicators
  • Interactive heat maps
  • Dynamic functionality to prepare multi-variable comparative charts and tables in both U.S.-dollar and local-currency terms.

These resources are embargoed from sale for four months to permit advance business and market advantages for NPES and VDMA members. For more information about the new Worldwide Market for Print 2.0 Study, please contact Rekha Ratnam:

NPES is a U.S.-based trade association representing more than 650 companies that manufacture and distribute equipment, software and supplies used in printing, publishing and converting. NPES owns and produces the annual Graph Expo tradeshow. The VDMA Printing and Paper Technology Association is the voice of the manufacturers of machinery and systems for prepress, printing and post-print processes, paper production and paper converting, as well as components and devices. The association currently includes 158 manufacturers.


Tony Curcio is the editor of Graphic Arts Magazine.