The Signage Foundation releases Retail Wayfinding Best Practices Study

sfiwayfindingbestpractices-inBeing able to easily navigate today’s retail stores is key to improving customer experiences. Retailers and designers looking for effective strategies can find insights from some of the top retailers in new research from the Signage Foundation. The Signage Foundation (SFI) and its new Retail Wayfinding Best Practices report includes case studies from industry-leading retailers and restaurants – such as Wegmans, Shake Shack, Walgreens, TD Bank and URBN, among others.

The research also includes discussion of visual merchandising strategies, digital wayfinding and branded architecture. Craig Berger, Chair, Visual Presentation and Exhibition Design, Fashion Institute of Technology, edited the study, which includes helpful insights from industry leaders in the architecture and design industries.

Duane Laska.
Duane Laska.

Retail Wayfinding Best Practices joins the growing body of research aimed at helping to create understanding between the sign and graphics industry, designers and retailers,” said Duane Laska, SFI Board of Trustees Chair. “Readers will find keen insights into strategies and store designs, effective retail signs and wayfinding methods.”

“Retail Wayfinding Best Practices” is available in the SFI research library. It joins another timely and helpful report from Berger, “Retail Signage: Best Practices to Increase Return on Investment.”

The Signage Foundation (SFI) is a non-profit organization dedicated to fulfilling the educational, research, and philanthropic purposes of on-premise signage. Through research and education, SFI analyzes and communicates the societal benefits of such signage.


Tony Curcio is the editor of Graphic Arts Magazine.