New Executive Boot Camp added to 2018 ISA International Sign Expo

A day-long Executive Boot Camp, produced by Florida State University College of Business, will help sign, graphics and visual communications company leaders master the crucial skills required for success in today’s challenging signage and wide-format marketplace. The Boot Camp will be held Wednesday, March 21 as part of pre-conference workshops leading up to the ISA International Sign Expo, which will open its doors Thursday, March 22. The management-intensive and leadership-intensive Boot Camp will include expert insight into financial acumen, change management and organizational performance.

Alison Kent.
Alison Kent.

“This exciting pre-conference workshop will give leaders the tools and knowledge to transform their businesses,” said Alison Kent, ISA’s Director of Workforce Development. “We’re excited to partner with Florida State University’s College of Business for this cutting-edge insight into the latest strategies and techniques to excel.” The annual ISA International Sign Expo 2018 will be held March 22-24 at the Orange County Convention Center in Orlando, Florida. Registration is currently open at

The ISA (International Sign Association) International Sign Expo is the on-premise sign and visual communication industry’s largest expo. Held each spring, the event features the latest products that showcase the breadth of the sign and visual communications industry, along with helpful educational and networking events. The event has been named to the Trade Show News Network’s List of Top 250 Trade Shows and ranked in the Top 100 Largest Events by Trade Show Executive for three consecutive years.




Tony Curcio is the editor of Graphic Arts Magazine.