InfoTrends (Weymouth, MA), a Division of Keypoint Intelligence, has released a new research study titled Looking for BIG Opportunity in Graphic Communications & Specialty Printing that identifies key trends, investments, opportunities, and best practices of firms that offer sign, display and specialty graphics. Over 300 respondents across five types of organizations (including commercial printers, digital print shops, screen printers, sign shops and ad specialty providers) participated in InfoTrends’ online survey. To qualify for the survey, organizations needed to generate revenue related to sign, display and specialty graphics. One major trend identified in the research is that wide-format is a growth market. The share of surveyed firms reporting wide-format volume increases far outnumbered those reporting decreases by 17 to 1. In addition, nearly half of the respondents (48%) plan to purchase a new wide-format device in the next two years.
The comprehensive research study covers many key areas and offers important insights to vendors, suppliers and producers of sign, display, and specialty products. Core areas of coverage include:
- Application, purchasing, demand and profitability trends
- Providers’ marketing and operational priorities, challenges and trends
- Equipment ownership and investment trends
- Volume and application trends by wide-format technology
- Media Usage Trends
- Wide-format workflow trends
InfoTrends is a leading worldwide market research and strategic consulting firm for the imaging, document solutions, production printing and digital media industries. It provides insights and advice to help clients understand market trends, identify opportunities and grow their businesses. Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry. It employs over 125 professionals around the world who provide critical planning and go-to-market services – including in-depth market research, competitive intelligence, sales training, product testing, content creation and customer engagement.