HP is characterizing its new Latex R Series of wide-format printers as “the first true hybrid latex technology that merges HP’s renowned flexible printing capabilities into rigid printing. The HP Latex R Series brings the most vibrant colours into the rigid printing world, and pioneers white-ink capabilities with the introduction of HP Latex White Ink,” said the OEM. The new series also brings “unparalleled speed and quality” to a wide range of rigid materials – such as foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminum, wood and glass, among others. Unlike UV printing technology, which creates a thick layer of ink that completely covers the material, HP’s water-based Latex Inks preserve the look and feel of the media, and deliver odourless prints that are both safe for the environment and the printer operator as well.
“With the new HP Latex Rigid Technology, our customers can expand their offerings into new, high-value applications while also opening fresh creative ideas and concepts for sign and display that provide their users with greater value,” said J. Perez Pericot, General Manager of HP’s Large Format Graphics Business. HP’s White Latex Ink includes an innovative system that recirculates the white to avoid settling, thus delivering glossy, high-quality “true white” that doesn’t yellow over time like traditional UV-based white ink. “White ink has been a consistent problem for the industry,” added Thom Brown, Chief Inkologist at HP. “Traditionally, it uses bigger and heavier pigment particles that frequently clog printheads, or the opaque mixture becomes separated and settles to the bottom of the ink reservoir. Until now, physically shaking the reservoirs often has been the necessary solution. Through HP’s investments in innovation around chemistry and engineering, the white ink solution with the HP Latex R Series is an industry breakthrough.” The HP Latex R Series is scheduled to become available during the third quarter of of 2018.