The International Sign Association (Alexandria, Virginia) has announced The Link, a virtual experience designed to help sign, graphics and visual communications companies “explore dynamic solutions, make vital connections, and yield concrete results.” The Link will launch its first online events this September with more experiences being added throughout 2020 and into 2021. The first three are:
- Install Custom/National Networking Forums
- The Wrap Experience, in partnership with The Wrap Institute and wrap specialist Justin Pate
- Niche Buying Events
These helpful online “experiences” will provide meaningful connections with experts, business contacts and exhibitors, all focused on helping sign, graphics and visual communications companies grow their businesses, in spite of the global pandemic. “Business continues on and our industry has proven resilient during the COVID-19 pandemic,” said Lori Anderson, ISA President and CEO. “ISA responded to the pandemic by developing business continuity resources to help companies survive through the current crisis. Now, ISA is ready to help companies in the recovery phase, to find and grow customers and business partners in a very different environment. These experiences are all targeted to help companies do just that, whether a company is just hanging on for survival, or ready to seize opportunities for growth.”
The first event, the new Install Custom/National Networking Forums, will provide connections for national sign companies to meet custom sign/installation company representatives for installation and maintenance projects. National sign companies rely on finding qualified installers for this regional work, and ISA is uniquely positioned to facilitate this relationship to keep both national companies and installers growing.
The Wrap Experience will stretch over multiple days, offering attendees the opportunity to learn detailed techniques from The Wrap Institute’s installer and instructor Justin Pate, who founded the world’s first online wrap training program. Pate has worked with ISA on The Wrap Experience for the past two years, bringing hands-on instruction to ISA in-person events. Expanding The Wrap Experience to a virtual experience provides opportunities to educate more companies on the power of wrap and the business opportunities it brings.
Niche Buying Events will connect sign and graphic companies with the latest products based on specific product areas, such as channel letters, digital signage, and more. Participants can experience the latest products, see them demonstrated, and ask questions of vendors – all to help them find the right products to grow their businesses.
For more information, please visit www.signs.org/thelink.